Jan 22
Day 22: Grinding Away on My Business Plan and Branding
Since my last post I've started a business plan and also come up with a name for the business.
First of all, business plans are hellish. :)
I'm very happy a good friend of mine (Trevor Rotzien) advised me to take on writing up a plan. It's forcing me to answer a lot of VERY important questions. My first customer for example... That will be me. I'm going to set aside some money just for buying tea supplies and flavorings and see what I enjoy and how I customize my product for my own consumption. The next phase of my plan is to package up this process so that I can bring it to work and provide it as a free service to see how others use it. I'm going to start buying tea to treat myself as a customer within the next week and hopefully after a couple weeks of that I'll begin to figure out a way to get the process moved into my day job so I can watch others enjoy the fruit of my labor. :)
As of this point, I've realized the business plan is going to take a while. Breaking up that goal into smaller goals has been made much easier through the use of the business plan software that was recommended to me. So as I finish components of that I'll begin posting them up here as well.
At the end of this weekend I hope to have a completed proof for our logo which will set the tone for the branding we'll be using here as well as on our website (once we start building that out).
We're still working on establishing a supply chain story but ultimately we may decide to begin buying retail just to get a presence established and to feel out how the business will work.
So that's that! As I start getting more action items completed I'll be posting them here.
